The Rainmaker AcademyMarketing MomentsConsulting ServicesTraining ServicesAbout Waugh&COCassette ProgramPower Up Your ProfitsPermission MarketingMarketing Partnership101 Marketing Moments
 

The Rainmaker Academy

Leadership Savvy * Proven Results

Our Mission

Our mission is to transform the lives of accountants.  Through the use of more effective communications, we help our clients fully realize their lifestyle and profit potential.

Bring on the Rain 

Rain brings life…to all living things as revenue brings life to professional service firms. Rain for accounting firms equates to revenue. It’s easy to survive when there is an abundance of rain but what will happen when the rain is scarce. Are you equipped to handle the drought?

The Rainmaker Academy® and The Advanced Rainmaker Academy™ are specifically designed to help you manage the complex climate that exists in the field of professional business. The Rainmaker Academy® has a proven record of helping accountants and consultants bring in more rain, better rain and to forecast more accurately their rainmaking opportunities. The Rainmaker Academy® equips professionals with enhanced client retention acumen, cross--selling skills, new business expertise and fast-track partnership potential. The Rainmaker Academy® has helped accountants generate over $350 million of additional business in their firms.  

The Advanced Rainmaker Academy™ intensifies the forecasting abilities of existing partners. It focuses on “A list” strategic prospects and develops the leadership savvy of owners and partners. 

See what our proven system can do for you and your firm. Let a lot of rain fall in your professional firm.

The Rainmaker Academy®

The Rainmaker Academy® is designed to meet the demanding needs of service professionals.  Participants can acquire key skills in a two year concentrated program that is designed to equip top associates with essential rainmaking skills at an economy investment. The Rainmaker Academy® provides foundational training to assist service providers at every stage of their professional development.

Why attend The Rainmaker Academy?

¨       You Can increase revenue permanently

¨       You Can benefit from one-on-one coaching from experienced consultants

¨       You Can pass along knowledge and skills you have mastered through Cascade teaching at
  your firm

¨       You Can learn from the curriculum designed specifically for accounting processionals

¨       You Can gain the skills necessary to attract and retain quality clients that your firm wants

¨       You Can permanently increase your Confidence permanently increased

¨       You Can receive 48 hours Education Credits each year

¨       You Can aid in succession planning for your firm

¨       You Can assist in leadership development for the rising stars in your firm

 Who should attend The Rainmaker Academy?

 From Our Experience, the best candidates for The Rainmaker Academy program will fit the following profile:

 ¨     Five to fifteen years of experience in your firm

¨      Strong judgment and good people skills

¨      Adequate and respected technical skills

¨      History of attracting less than $100,000, but more than $5,000 of new business per year for
 the past two years

¨      A demonstrated interest in improving rainmaking and leadership skills

THE RAINMAKER ACADEMY PROGRAM

YEAR ONE

Leadership – Year One introduces the base concepts of leadership. Troy Waugh, President and CEO of The Rainmaker Academy® says, Leaders have five essential qualities:

  1. Leaders lead themselves to success.
  2. Leaders lead staff
  3. Leaders plan with strategic goals
  4. Leaders develop systems to meet these goals and follow through
  5. Leaders align their goals with the growth goals of the firm

YEAR TWO

Savvy – Year Two focuses on becoming savvy. Building successful firms is not about more business, it is about better business. Selling savvy is concerned with bringing in better clients through your referral network. By educating your referral sources on your “ideal client” you are able to maximize profits. You also become consummate in communicating and demonstrating your competitive advantage in the marketplace. In year two you become an effective business forecaster through the discipline of your Personal Marketing Plan®.

You are beginning to be recognized as a business generator in your firm and this puts you in the driver’s seat of your professional destiny.

The Advanced Rainmaker Academy™ 

The Advanced Rainmaker Academy is rainmaking on an even higher level!  It is the place where partners come to create predictable and reliable revenue systems.  Prerequisites for The Advanced Rainmaker Academy are either graduation from The Rainmaker Academy® or documented business development success of at least $125,000 for the last two years.   

The Advanced Rainmaker Academy adds a Proposal Lab, Management of the Sales Function, Leadership and strong target selling for creating monsoons.  

Join the Storm Team in chasing bigger and better rain.

THE ADVANCED RAINMAKER ACADEMY PROGRAM

YEAR ONE

Proven - The Rainmaker Academy® has a documented track record of results in the accounting profession. Over $350 million of additional revenue has been generated through The Rainmaker Academy® participants in the past 6 years. In 2004 alone $50 million in additional revenue was tracked and recorded. This equated to over $120,000 per participant! The Rainmaker Academy’s® Credibility Index® has assisted numerous professionals in developing confidence as partner leaders in their firms.  

One newly made partner remarked, “I’ve gained the confidence I needed in moving into a partner role. I initially said. ‘I’m not a leader’ – but I am today. I have the attitude that ‘I am a rainmaker!’

YEAR TWO

Results – Results separate leaders from followers. Leaders consistently and predictably produce personal results. They have integrated and practice disciplined systems that help perpetuate the firm. Partners at this level have spent several years mastering their rainmaking skills through The Rainmaker Academy® or their own practice. Year Two of The Advanced Rainmaker Academy™ will help partners become owner leaders in their firm; Leaders that can deliver Big Rain year after year…Leaders that perpetuate the firm.


FOR MORE INFORMATION ABOUT THE RAINMAKER ACADEMY®

Please contact us at 888-797-7246


CUSTOMIZATION - On a select basis, The Rainmaker Academy® can be customized to meet the needs of a particular organization.

PERFORMANCE-BASED GUARANTEE - The Rainmaker Academy® offers a performance-based guarantee. Please contact us for additional information and program details.


Send e-mail to Waugh & CO:  mail@waughco.com

Waugh & CO, 4731 Trousdale Dr., Suite 12, Nashville, TN 37220
 

Home | Rainmaker Academy | A Marketing Moment | Consulting

Training | About Waugh&CO | Audio Tapes | Power Up Your Profits

  Permission Marketing | Marketing Partnership | 101 Marketing Strategies