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Waugh Consulting Group

Permission Marketing Services

 More Consulting, More Support, More Proven Results

Do you want to grow your firm, but don’t quite know how to get in front of your best prospects? A common problem that firms face is maintaining a constant stream of appointments with qualified and interested prospects. Waugh Consulting Group Permission Marketing is the missing piece to your marketing puzzle. We can guide your firm through this process and fill your funnel with top prospects.

 Firm growth depends on several factors including building your referral sources and cross-selling your services to existing clients. But your firm also needs a way to bring new clients into the firm. You must keep your sales funnel full in order to have and maintain successful growth.

Waugh Consulting Group can partner with your firm and put you face to face with the “A” prospects that you want. We help you grow with better clients, not just more clients. And, it doesn’t end there. Our team of professionals will support you in the entire process from the initial prospect contact through the relationship-building process. Our Consultants are trained to guide you through bringing your prospects to the next level in the trust-building process.  

The Waugh Consulting Group Permission Marketing Campaign is a 12-step selling technique. This process is based on prospect permission granted to continue communication at each level beyond the initial interruption. Customized to your firm and your market, this campaign  constitutes a full concept-to-close process for growing your practice. Waugh Consulting Group will help you determine who your best target prospects are as well as which niche to target. We, then, assist in the composition and selection of marketing materials that will be used in the campaign. If your firm is not equipped with marketing materials, we will help develop and design these materials for your firm.

 Waugh Consulting Group will educate your team on the entire process and provide training for the prospect meetings. As part of the campaign, we also provide coaching and consulting support on an on-going basis throughout the campaign to ensure that your firm is moving in the right direction. Waugh Consulting Group will track the firm’s progress monthly and report the results to your team. This support is critical because the key ingredient in a successful Permission Marketing Campaign is accountability and prospect follow up.

 We have a proven track record of great success with firms of various sizes, locations and industry specificity. The Permission Marketing Campaign combines your desire to grow your practice and acquire the best clients with the skills and expertise of the Waugh Consulting Group professionals.

 “We chose this program because we wanted to grow our business. With Waugh&CO‘s Permission Marketing Campaign, the appointments are steady and predictable. Our time is spent where it can do the most good—meeting with interested and qualified prospects, submitting bids and closing on the business.”  

Joe James, Owner,

Coker James & Company. P. C.

615-373-9880